SWNW Lab is a collective of digital artists and Web3 pioneers dedicated to exploring and creating more immersive experiences by bridging the gap between digital and IRL experiences through the use of non-fungible tokens, blockchain technology and AR/VR/MR technology integration.

With The Somethings Collection, the founders of Somewhere Nowhere NYC and the creators of SWNW Lab invites you to join them as they embark on a journey to revolutionize the hospitality and entertainment industry through the integration of Web3 blockchain technology.


Q1 2022

  • NFT landing page on Somewhere Nowhere NYC’s website with custom animated video and banner.
  • Partnership with Coinbase to accept cryptocurrency – Bitcoin & Ethereum, as a form of payment and becomes the first nightclub and rooftop pool in New York City to accept cryptocurrency.
  • Partnership with Moonwalk.io
  • Somewhere Nowhere announces an upcoming NFT collection
  • Somewhere Nowhere pushes forward with the formation of SWNW Lab
  • Discord and Twitter channels are activated as a communication outlet for all things Web3-related

Q2 2022

  • SWNW Lab introduces their first NFT project, The Somethings Collection
  • Whitelist registration begins for The Somethings Genesis NFT
  • Artist collaborations to bring new experiences and NFT collections to the community
    NFT drop date revealed – begins countdown timer on website and full steam ahead with marketing
  • Integrating mixed reality (MR) and virtual reality (VR) technology to elevate visual experiences for our members
  • SWNW Lab and The Somethings host NFT.NYC 2022 week featuring leaders and pioneers of the Web3 space along with celebrities and headliner DJs at Somewhere Nowhere NYC.
  • The Somethings’ Deed To The Real Dynamic NFTs are claimed and transferred out to wallets.

Q3 2022

  • Membership Applications vetting process begins and private invitations with minting page goes out for approved applications for the Genesis Golden Gnomes.
  • Deed To The Realm Dynamic NFTs evolves on Tuesday, August 23, 2022, 6PM EST.
  • The first dedicated event for members of The Somethings’ Genesis Golden Gnomes is held on Friday, September 2, 2022, at Somewhere Nowhere NYC.

Q3/Q4 2022

The Anomaly: An exclusive Genesis Golden Gnome Event

  • The Anomaly is an exclusive event for the Genesis Golden Gnome collection that will be crucial to the evolution of the traits of your NFT. Stay tuned to learn more.

Q4 2022

  • Incubation period begins for a generative collection of 10,000 degenerate gnomes
  • SWNW Lab begins new partnerships and new marketing campaigns for this generative collection
  • Date of the 10,000 generative NFT drop revealed – website begins countdown timer on a banner and full steam ahead with marketing on all channels
  • Conceptualize digital wearable(s) and artifacts for Genesis NFT holders
  • Merch drop for The Somethings Collection
  • Integrate metaverse-ready digital wearables into your wallet to easily gate access to land and events

The Team

Nathan, Creator

Sameer, Ops

Jino, VIP Host

Ian, VIP Client Relations

 Matt, Artist

Shiv, Tech
Dale, Discord Manager

Our Offices

SWNW LAB in New York City


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